Strategic Management

  • Beschreibung

    The strategy of a company has to focus on the Key Success Factors and the relevant value drivers. Strategic Management should stimulate and generate value and the overall company growth, as well as optimising core competences and processes. Therefore this should be able to give firms improved high performance.

  • Ziele

    Develop the strategy of firms. Continuous realignment of strategy in order to fulfill the overall growth of the firm. Understanding the phases of the strategic process, Key Success Factors (KFIs) for successful implementation.

  • Zielgruppen

    Junior executives, Managers

  • Inhalte

    Instruments and Methods
    Development of process fields, launching, positioning, value creation, Controlling, Performance Measurement

    Strategic Goals and Corporate Culture
    Vision, mission statement, influence of management processes

    Details of Strategic Management
    Customers, Innovations, brands, employees, supplier value (Stakeholder Analysis), Strategies for enhancing value and growth, Key Success Factors, Key Performance Indicators, ROCC, Organisation Analysis

    Market and Competition
    Portfolio management, Market field, competition and Outpacing strategies

    Instruments and methods for the Strategic Business Units (SBU)
    Business analysis, ComStrat analysis, benchmarking, SWOT analysis, value-to-customers, market segmentation, customer retention instruments

    Strategy Development

    From the positioning development, Communication and Implementation of strategy

    Strategy Implementation
    Key factors for successful  strategy development, Balanced Scorecard,  Managing change process

  • Methoden

    Short presentations, Individual work tasks, Group Work, Discussions, Case studies

  • Dauer

    2 Tage

  • Sprache




Datum, Hotel Preis Buchen

18.09.2017 bis 19.09.2017

Vienna House Easy Castrop-Rauxel, Castrop-Rauxel

1230 €

26.02.2018 bis 27.02.2018

Mercure Hotel Dortmund Centrum, Dortmund

1230 €

17.09.2018 bis 18.09.2018

Vienna House Easy Castrop-Rauxel, Castrop-Rauxel

1230 €



Ihre Kontaktdaten

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Ihre Ansprechspartner

Michael Höfig
Tel.: 0231 975 139 979
Fax: 0231 975 139 980

Julia Friedrich
Tel.: 0231 975 139 977
Fax: 0231 975 139 978