Strategic Management

The business strategy must be coherent and has to be developed and checked systematically. The business strategy has to focus on central factors of success of the company and relevant value drivers. Strategic Management shall stimulate and ensure increase in value and business. Strategic management concentrates on core competences and core processes. It is imperative to achieve excellence here.

The participants will know about the significance of business strategy, its development and continuous verification. They will know the single phases of the strategic process as well as key factors for a successful implementation of the strategy. They will obtain a practice-oriented overview about single phases of the strategic process.
The participants will get to know instruments and methods of the strategic management and will know how to adopt them. They will recognize that strategic management is an entrepreneurial core competence and that strategy is inseparably linked to vision, mission statement, mission and corporate culture.
 

Instruments and methods regarding the business strategy

Fields of process of the strategic management development
Development, initiation, positioning, creation of value, implementation, controlling, measuring of performance, Instruments and methods of strategic management in the corresponding fields of the strategic process

Vision, mission statement, mission, strategic targets and corporate culture
Definition and differentiation of the terms, Influence on strategic management processes

Parameters for strategic management
Identification of values and value categories e.g. of…customer value, value of innovation, brand value, employee value, supplier value and environment by means of the stakeholder analysis, Strategies to permanently increase value and growth, Determination of the most important internal and external influencing factors, Presentation of the factors of success and derivation of key performance indicators , Description of the core competences of the business and instruments to control them, Presentation of the Return on Core Competencies (ROCC), Organisational analysis

Market and competition
Portfolio management, Market segment, competition and outpacing strategies

Instruments and methods regarding the strategy of business units
Strategic business segment analysis, ComStrat analysis, Benchmarking, SWOT analysis, Value-to-Customer, Market segmentation, Customer binding instruments

Development of a strategy

Starting from positioning up to development, communication and implementation of strategies
Collecting and systemising important data and facts to develop a strategy, The scenario technique as an instrument to work out effective alternative strategies - Targets, roles and tasks regarding the scenario technique, Description of the impact of strategic orientation on customers, quality, employees, processes and environment

Implementation of the strategy
Components and key factors for a successful implementation of the strategy, Balanced Scorecard, Leadership in strategic processes, Managing of change processes