This information session is aimed at business managers, marketing managers and sales managers who are looking for those sales people a comprehensive education for Strategic Account Manager, acquire customers and manage the strategic, or face the challenge to develop a new territory again. Key account manager, account manager, junior in marketing and sales, which require extensive training to Strategic Account Manager to acquire responsibility for strategic areas such as global or Stragisches account management, the necessary skills.

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Strategic Account Management is an analytically-structured system for global and strategic accounts set up and manage. The core of the system describes the development of strategically relevant networks between the selling and the buying center and center with the scope of the Strategic Account Manager to lead and coordinate the communication processes. The different areas of the system arising from the specific targets, for example when it comes to building new sales territories to attract strategic accounts, opportunities to make better or global key accounts, or to develop and improve sales results significantly.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

There isn’t anything comparably favourable than success - and in your case success means: Selling. As a seller it is your task to pull off orders. Anything else is secondary. This practice, situation and requirements oriented sales training is indispensable for lasting success.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Professional Coaching of employees in sales is an essential basis to achieve planned sales targets. In this seminar you will get to know methods to promote performance potentials of your sales team. This includes qualified feedback talks and a systematic approach during the coaching process.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Sales pros leave as little as possible to chance during sales negotiations. With the correct negotiation strategy, you can also actively influence the process of sales negotiations. What has to be considered during the preparation? What are the concrete hints regarding behaviour to start the talk, for the course of conversation and for the phase of conclusion in a sales negotiation? In role-plays, case studies and exercises you will train professional conduct of negotiations.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Often details decide about waste of time and success in a sales talk. Who observes general rules of sales and conclusion, will carry out customer talks in a more target-orientated way and will achieve a higher ratio of conclusions of contracts.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Often price-performance ratio and quality are not sufficient to acquire customers. beside excellent service, the targeted approach for the acquisition of new customers becomes more and more important. Consequently the aim is to win possible consumers not only for the product, but to lead him/ her there first. In this seminar you will learn to approach the successful acquisition of new customers in a systematic way and to hold acquisition talks successfully and confidently.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Office-based sales staff does not only represent the identity of the company, but is the centre point between customer, external sales staff and market. Experience how important office-based sales staff is for your company and how you meet your customers' expectations in an optimal way. This seminar will prepare you efficiently regarding different problematic situations and offers many possible solutions.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Talks of complaint are generally considered to be inconvenient first. As they cannot be avoided, you should make the best of it and convert your customer's complaint into a "advertizing campaign" for your company. In this training you will learn to act successfully for the company and satisfactorily for the customer in case of a complaint.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

A company’s biggest potential which can be realised the fastest is with 20% of the customers who already generate 80% of the turnover. Therefore the first priority is customer care and acquisition of new „key customers“. Effective extension of these customers needs strong focussing and enormous expenditure of time. For the Key Account Manager it is not only a challenge to develop his/her own business, but principally to put him-/herself into the customer’s environment and to develop common strategies. Refined conduct of negotiations and good knowledge of human nature are the basic conditions for this special kind of sales.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Increase of productivity is an essential factor for the economic success of a company. Also the quality of sales is decisive for the success. Continuously changing market conditions represent a permanent challenge in sales. The core of these efforts is the competence of the sales staff. It is imperative to qualify employees for their tasks in a customized and sustainable way. Responsible people are sales executives here. They care for corresponding support of their sales staff with appropriate concepts and standards. This is the focus of this training.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Do you simply want to attend a trade fair, to entertain existing customers and to collect business cards or do you also want new customers, initiation of business connections and orders? Success on a trade fair predominantly depends on your staff at the stand, their attitude and preparation. It is exactly at this point where our training starts.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

In the meantime sales have become nearly completely "juridified". It starts from one's terms of trade, which can quickly become a trap and leads to questions such as: Can a member of the sales staff be reorganized from employment to freelance? What measures does the law exactly allow in a sales department? etc. In this seminar you will get the answers.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.

Seminar contents may vary depending on their date. Please click on the respective date to view detailed contents.