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Trainer education
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Training details
ISM ACADEMY-TRAINER EDUCATION
Certified by International School of Management
Education to acquire skills in content and methods leading to a comprehensive and marketable competence of a trainer and adviser.
Nowadays a qualified Business Coach Training belongs to the standard if you intend to work as a self-employed trainer or as a trainer who is in charge of further education of employees and executives in your company.
The requirements are high. On the one hand a trainer is more and more expected to offer seminar implementation „beyond one’s own nose“. Many companies demand customised seminar concepts meeting their employees’ special concerns instead of „ready-made“ further education. A good trainer detects sources of problems in the company and offers corresponding training concepts.
On the other hand it is for sure attractive for a trainer, not only to carry out seminars, but to be actively involved in the development of change processes in organisations.
During the college-certified ISM ACADEMY trainer education the participants will acquire skills to analyse companies, to identify sources of crises, to analyse causes, to work out possible solutions and to ignite development processes. This way you will not only be trained to be a trainer. In addition to this you will learn to understand and to create your customers’ entrepreneurial processes.
After having concluded this education, the participants will be able to present themselves professionally in commerce, they will be able to handle groups in a competent and skilful way and will present and position themselves appropriately. Furthermore they will be able to develop their seminar dramaturgy, to handle borderline cases in seminars, will avoid or manage disturbances and care for the atmosphere of the seminar.
It is imperative to get to know a multitude of tools which constitute the job of a trainer. They are the trainer’s tools and are the basis for successful seminar work and accepted counselling service.
In addition to this, it is also important to convey marketing strategies in the scope of a professional trainer education. How do I get the ball rolling as a trainer? How can I convince decision makers in the companies of the fact that I am the right problem solver?
Who attentively observes the trainer market, will find out that there are plenty of trainers, however, there are only a few who are financially successful. This is due to the fact that method and content competence also needs competence in market positioning and marketing of one’s own services.
We do not only train people to become good trainers, we would like to make them entrepreneurially successful as well. The acquired methodical and professional competence will only contribute to financial benefit if enough orders are secured.
The ISM ACADEMY trainer education consists of a 6-months theoretical phase and is complemented by three partly parallel practical phases. The total period of the training takes about 9 months.
During the theoretical phase in-class modules take place in blocks of one and a half up to six days, normally twice a month. During the complete training professional support and monitoring is always ensured.
During the complete period of education the participants work out marked home works, multiple-choice-tests and exercises regarding certain training matters. The performances achieved will be integrated into the overall score of the final examination. Moreover the alumnus will take part in a seminar during the practical phases, he/ she will take over the co-moderation in a seminar, the student will work out corresponding seminar concepts as well as suitable seminar documents together with the trainer in charge, he/ she will complete a placement in the seminar office, will participate in an acquisition talk and will finally moderate a seminar.
At the end of the training an examination will be taken, which comprises issuing a final thesis of approximately 20 pages, a presentation of essential elements of this final thesis in front of the board of examiners as well as holding a seminar of 2-3 days about the subject chosen by the student. The examination will be taken by the board of examiners of the International School of Management (ISM).
Beginning of the training: July 2009
Costs: € 11.840,– plus VAT, plus examination fees € 500,– plus VAT (Instalments can be agreed).
Informative meetings regarding the trainer education are free of charge on
30.03.12, 2. p.m. in the premises of the International School of Management, Dortmund
Registration: For your registration please use the fax form on the back cover of our seminar programme or registrate you online here:
Basics and face-to-face meeting
Introductory workshop module I (2 days)
Organizational issues and general conditions
Times and daily routines, dates in the training, seminar documents and materials, managing absenteeism and similar, examination prerequisites and conditions, overview of the contents, methods, techniques, work style
Face to face meeting
Warm-up exercises, active listening, rules for collaboration, agreement on work style, make contact
Training objectives and key points
Develop comprehensive training objectives (general, personal), agreement on work style (collective, individual)
The trainer as process consultant
Facilitates contents and methods, management of emotions, sits on the fence, the prominent position, the extra responsibility
Management and cooperation training module II (4 days)
Information and communication as a basis for collaboration
To the psychology of information processing, communication as a process of reciprocal influencing, impact of individual information and communication habits on the procedure and result of a collaboration, communicate -the medium ot the collaboration.
Dynamics of the collaboration
Development stages of collaborating, conflicts and how to manage these, performance resources and how to mobilize these through collaboration
Team management
Planning and arrangements of teamwork, securing performance-enhancing cooperation conditions, consensus strategies, coordination as a permanent leadership requirement
Demands on managers
Function and self-concept of a manager in a German company, expectations of the company and of the staff members of different affiliations, managerial functions and responsibility within the Diversity Management
Psychological principles of personnel management
Factors that influence and guide behavior in companies of different nationalities, interplay of leadership behavior and employee behaviour and of work climate and performance, factors that promote/inhibit motivation
Personnel management in practice
Recognize management situations and objectives, management tools - their application, effect and appropriateness, information and communication patterns for the goal-orientated personnel management, the meaning of systematic performance and behavior feedback
The trainer as a service provider in the company module IV (2 days)
Situations for needs analyses
Business objectives, business concept, managerial development, enhancement of methodological competencies, guide processes and teams
Systematic approach
Methods for needs analyses (interviews, questionnaires, workshops)
Action planning
Training design (rough concept, offer)
Formulation of a strategic personnel development plan
Development of requirement profiles
Instruments for strategic training evaluation
Identification of target and measurement categories, tools for outcome evaluation
Implementation of analyses of potentials/appraisal tools
Expert interviews, assessment centre, 360-degree feedback, performance appraisal, superior feedback, annual appraisals/appraisal interviews
Development of support programmes
Change Management
The role of personnel and organizational development, participation of the people concerned (action learning, business process analyses), group events, target agreements, team development and group work, introduction of business concepts
Problem-solving in projects
Project organization trends
Methods of seminar implementation
Preparing a presentation
Procedural strategies, structure of a presentation, presentation objectives, development of visualizations, preparation for a target group, choise of media and their application, facilities
Applied presentation techniques
Application of supporting visualization, tools for an effective presentation and visualization, display formats, design of pictorial representations, requirements and rules for a successful visualization, procedure of a presentation (for example introduction, main part, conclusion), exercises, "composition" of the visualization
Design elements
Using varied forms of expression, utilization of verbal pictures, pronunciation, pausing and intonation, non-verbal behaviour to complement and enrich verbal speech, activating listeners
Handling disturbances
Overcoming critical situations in lectures and presentations
module VI (4,5 days)
The right usage of exercises and methods
Preparation, briefing of actors and observer, implementation, analysis and transfer
Methods for different seminar topics and phases
Introduction and meeting the others, perception, communication and body language, cooperation and team development, leadership, self-management, loosening up, activation and relaxation, feedback and transfer, seminar conclusion
Work techniques and learning techniques
Impart basic learning techniques, planning and organization of learning, subject matter, structuring information (e.g. brainstorming, index cards method), time management (e.g. external influences and dependencies, acceleration models), concentration and memory training, creativity techniques (e.g. mind-mapping)
Reading strategies
Getting an overview, primary strategies and supporting strategies, familiarization of different reading techniques (e.g. punctual, sequential, intensive reading, SQ3R-method), irregular reading techniques such as photo-reading and speed-reading
Functions of human memory
Introduction to human experience and behavior, anatomy of the human brain, classic models of human memory (e.g. the multi-store-model), training units to improve memory
Mnemonic strategies
Definition, neuro-anatomy of the brain, store and retrieve information, presentation of a few models, communication and transfer of mnemonic strategies
The appearance in front of the group
Creating a "stage" and being noticed, the first words and the introduction, "breaking the ice", being accepted by the participants, spark interest and enthuse the participants, the interaction of the trainer team, stress relief when stage-fright occurs
The process of discussions in seminars
Perception and communication, behavior and discussion techniques to promote understanding, activating participants through the use of a non-directive discussion structure, overcome inhibitions to speak up, fear of speaking and stress, handling a blackout, cooperative behavior, active listening, feedback to participants, repeat and summarize
Body language and public image
Thoughts and feelings as posture and behavior triggers, expression of different mental states, contradicting bodily signals, behavioral pattern and its effects, e.g. eye contact, posture, how do I perceive myself, how do the others perceive me? Impression and charisma on the other participants (video-feedback, group feedback, trainer feedback), to be confident
module IX (2 days)
Moderation structure
Supporting conditions, work steps and systems, visualization of information, change of group sizes, economic time management, use of work- and problem-solving methods
Moderation behavior
Person-oriented leading of a discussion, fair behavior, active listening, feedback to persons involved, activating through question techniques, repeat and conclude, promote initiative
Steer group processes
Coping with work disturbances, use of meta-communication, handle conflicts
Handling of groups
module X (2,5 days)
Recognize, understand and steer group dynamic processes
Recognize and discuss fear and inhibitions, identify chances
Create and maintain a positive group climate
Stabilize motivation
Promote communication among participants
Options for reciprocal support
Strategies for coping with frequently represented characters and difficult participants
module XI (2,5 days)
Basic knowledge for dealing with conflicts
Social conflicts (conflict potentials, open and underlying conflicts, consequences of conflicts), conflicts as opportunity, perceiving and describing conflicts (manifestations, hostility, escalation), analyzing the conflict situation (label the factual contents, surface structure and underlying structure of conflicts, emotions as the source of insight), work on different approaches (achieve, win and lose, win-win method, using creativity and intuition, the discussion as a means of conflict resolution)
Individual conflict profile
Typical conflict experiences and preferred behavioral patterns, attitudes towards conflicts, the own strengths and weakness in conflict resolution
Actively working on conflicts
Treating conflicts as an “interest party” (active listening, clarifying different perspectives and motives, formulating claims, providing feedback, working towards solutions and sustainable agreements together), moderating conflict treatment neutrally as a “third party” (impartiality and responsibility over the process, methods inventory, visualization)
Conflict management as a process
Preventative and curative intervention, phases of conflict resolution, mastering of crises, hindrances and resistances
Personal organisational technique
module XII (2 days)
Performance in the organization – significance and performance goals
Recognizing paramount tasks and objectives, time problems – manifestations and causes, analysis of one’s own performance potentials
Improving the effectiveness of the work style
Advantages of foresighted acting, disadvantages of rash reacting, controlling and reducing the phenomenon “stress”, handling disruptions in the work process
Principles and measures for time planning
To be able to recognize what is important, prioritizing (Pareto-analysis, Eisenhower-rule, ABC-analysis, APLEN-method), personal time planning and time control
Organization of work
Self-control and self-discipline to realize behavioral plans, reacting constructively to changes in tasks and procedures, planning as a quality control of one’s work, realistic work objectives and priorities, concrete aids for practical appliance
Business economics for trainers
Bases of the marketing and management
What is business thinking? - Strategy, liquidity, success and risk, strategic and operational business planning, planning instruments in practice
Investment and financing
Methods of the investment and economy calculation, financing forms in the comparison, liquidity planning with financial plans, optimization of the capital structure
Account system and controlling
Like a business report, the force of expression of balance and profit and loss calculation, characteristic numbers in the controlling is read and interpreted: Cash-flow, return on investment, CFROI, costing and performance calculation in the overview
module XIV (2 days)
Use optimization of own resources
From the offer to the conclusion, development of standards in the personal work, offers, training concepts, documentations
Nets create with other trainer
Active networking
Project management techniques
Self reflection and continuous improvement
MBTI (Meyer Briggs type indicator)
Possibilities of vocational advancement
Supervision, helpful consultation, career anchor
Feedback round for trainer evaluation
Where am I already expert? Where would I like to in addition-learn? Self/foreign estimate training authority
module XV (4 days)
Experiences from the education
Experiences from marketing for/as trainer
Formulation of goal as trainer
Short and in the medium term, qualitatively - quantitatively, presentation and first feedback
Market analysis - potential customers
Development of the relevant customer group, the market segment, size of the market segment, typical characteristics, typical problems and bottlenecks, which problem solutions are desired, demanded, meaningfully, now and in the future? competitive position
My qualification as trainer
Values, special abilities, motivation and attitude, role and self understanding
My individual offer
Customer segment - target group, emphasis, potential customer use, feedback on the goal picture of the day before - examination, new formulation
Final examination
Final examination
TRAINER EDUCATION
Certified Management Trainer (ISM )
Certified by International School of Management
Client voices
Top or flop: Your opinion counts
What participants say about our seminars.
At the end of a seminar we ask our participants to give suggestions, praise and criticism. Read here, what judgement we have received recently.
In-house seminar for KCI Medizinprodukte GmbH, Wiesbaden
Training module of the qualification curriculum, that FRIEDRICHSBAD carries out for the heads of ward at KCI Medizinprodukte GmbH
Comment of a head of ward at KCI regarding the training module "Basics of cooperative leadership" which was forwarded to us by Ms. Witt (Dep. Learning & Development, KCI Medizinprodukte GmbH):
"Hello Ms. Witt,
already after the first module I would like to thank you for the training.
I have already had the possibility to join a lot of trainings, either at KCI or in previous companies; however, none of the trainings was of such advantage.
I liked the practical and flexible presentation very much and it really helped.
I am looking forward to the next modules."
Regarding the open seminar: Basics of personnel management
Basics of personnel management (open seminar)
Some extracts of the feed-back forms of this seminar.
- ... super trainer. I enjoyed the seminar an it helped a lot.
- ... interesting and very attractive seminar. Keep at it!
- ... varied seminar with many exercises and practical examples.
- ... the trainer also responded to personal cases. This way we learned to handle special cases.
Regarding an open seminar: Time management and self-organisation
Time management and self-organisation (open seminar)
Some extracts of the feed-back forms of this seminar.
- ... I liked the many practical exercises in the team very much.
- ... the seminar could last a day longer, in order to develop even more individual concepts for oneself (Comment: We have taken up this suggestion and from now on we offer a Follow Up.)
- ... Instructor and co-trainer have cooperated very well and conveyed the matter in a friendly way.
- ... the trainer guided through the seminar very well and responded to questions and suggestions in a flexible and individual way.
Your contact person
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Management
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Dipl.-Psych.
Werner Mohnert
Tel.: +49 (0) 231.97 51 39 - 983
Fax: +49 (0) 231.97 51 39 - 976
werner.mohnert@ism-academy.deDipl.-Psych.
Andreas Behre
Tel.: +49 (0) 231.97 51 39 - 985
Fax: +49 (0) 231.97 51 39 - 976
andreas.behre@ism-academy.deProf. Dr.
Ingo Böckenholt
Tel.: +49 (0) 231.97 51 39 - 48
Fax: +49 (0) 231.97 51 39 - 39
ingo.boeckenholt@ism-academy.de
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Seminar office
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Julia Friedrich
Tel.: +49 (0) 231.97 51 39 - 977
Fax: +49 (0) 231.97 51 39 - 978
julia.friedrich@ism-academy.deKatrin Feldmann
Tel.: +49 (0) 231.97 51 39 - 979
Fax: +49 (0) 231.97 51 39 - 980
katrin.feldmann@ism-academy.deJulia Schepp
Tel.: +49 (0) 231.97 51 39 - 975
Fax: +49 (0) 231.97 51 39 - 976
julia.schepp@ism-academy.de
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Logistics
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Ulrich Kaminski
Tel.: +49 (0) 231.97 51 39 - 975
Fax: +49 (0) 231.97 51 39 - 976
Mobil: +49 (0) 173.88 01 - 403
info@ism-academy.deVolker Synjawzew
Tel.: +49 (0) 231.97 51 39 - 979
Fax: +49 (0) 231.97 51 39 - 976
Mobil: +49 (0) 173.88 01 - 403
info@ism-academy.de
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